Marketing Services
Consulting Services
Consulting Services Our integrated marketing solutions start with a keen understanding of both the consumer and the shopper and their differing attitudes and behaviors. While there are a large variety and number of consumers, it is ultimately the shopper who makes the purchasing decision at the shelf. That’s why it’s key to understand what influences these shopping decisions across the path to purchase. Combined with our unmatched retailer and brand knowledge, as well as our proprietary analytical models that start with a holistic view of the store to understand the role each category plays in the overall strategy, these insights give us a unique and comprehensive perspective that inspires our creative solutions and helps drive consumer-to-shopper conversion.
Premier National Solutions category management and advanced analytical services include:
- Brand, consumer and shopper research
- Brand, marketing and sales consulting services
- Demand forecasting solutions and promotion analysis
- Supply chain analytics
- Space management solutions
Creative Solutions
Drawing on the knowledge gleaned from our Analytics, Insights and Consulting Services, Premier National Solutions creates high-impact shopper marketing programs that capture attention along the entire path to purchase. We partner with our affiliated companies to reach consumers wherever they are – at home, on the go or at the shelf – and convert them into loyal shoppers. Premier National Solutions creative solutions include:
- Shopper marketing
- Marketing/sales collateral
- Promotional items
- Incentive and motivation
- Customer marketing
- Digital
- Mobile
- Event marketing
- Display design
- Cause-related partnerships
- Multicultural marketing
Pre Store & In store Media
With a reputation for excellence, Premier National Solutions truly delivers when it comes to activating our marketing programs in the store. With our affiliate Frontline Marketing, which offers high-impact merchandising and display solutions, and our professional retail sales teams, we are dedicated to converting shopper engagement into profitable growth. Not only do we provide valuable insights that inspire strategic creative programs, but we also supply unmatched coverage that enables our associates to execute these programs flawlessly in stores.
Premier National Solutions pre-store and in-store media and activation services include:
- In-store marketing messages and product display
- In-store execution